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We build and scale durable consumer products by transforming them into retail-ready, wholesale-driven brands. Through strategic sourcing, optimized packaging and pricing, and strong distribution execution, we help products move efficiently across health, home, cleaning, fabric care, and foot care categories, ensuring consistent demand, strong margins, and long-term scalability for our partners.
Allan Zadik
Founder
With 50+ years in consumer products, Allan has launched global brands, developed new products, and grown FAZ Marketing into a multi-million-dollar company.
Dan Zadik
CEO
Dan brings 20 years in technology, leading cross functional teams and driving product positioning and go-to-market strategies.
Claudio Saenz
CRO
With 15+ years in digital marketplaces, Claudio specializes in Amazon strategy and social media marketing to build brands and drive sales.
Guillermo Caro
CFO
Guillermo, a Harvard Business School graduate, has expertise in finance, consulting, and logistics, helping businesses achieve growth and efficiency.
You!
We’re always looking for the right people to join us, driven individuals who share our passion for building brands and delivering products that perform.